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Case studies

Contrat and marketing performance optimization in hospitality: Innovation, festivity and Buzz

For one of the most important hotel groups and resort in the world

  • Present in more than 100 countries
  • 4 brands in a regional context, with a projected rate of smartphone penetration in 2019 of 51.5% of mobile phone users,
  • which corresponds to 1.48 billion smart phone users.

The objective: combine festivity, innovation & buzz

  • Diffuse the brand image, linking it with luxury, of celebration in spectacular settings
  • Formalize the pioneering spirit and technology of the country and the region
  • Focus on the user mobile experience and grasp opportunities for new usage and social buzz
  • Identify and select the social channels
  • Identify objectives and performance indicators(KPI)

Solutions

  • Identify and select technologies and technology partners providers (social networks, campaign management platform, reporting tools)
  • Select and optimize agencies contract
  • Select media and mobile advertising partners
  • Definition and implementation of tools and messages to enable an optimized, connection suitable for use throughout the year
  • Definition of performance indicators and monitoring (KPIs)

Results

  • 15 key performance indicators defined
  • 40% savings on suppliers contracts and arrangements

Increase the performance of the mobile site for a large health distributor.

More than 120 stores.

The objective

Increase the drive to store performance and its conversion rate.

Solutions

  • Analysis of the performance of the mobile site
  • Alignment with the objectives of the media campaigns
  • Implementation of the tools and technologies of tracking with campaign management platform (definition and elaboration of the specifications of the tender documents, identification of suppliers, benchmark, negotiation).
  • Advertising on mobile and mobile application (implementation of the specifications of the call for tender, comparative matrix and selection criteria, negotiation of the CPCs, CPMs, CPAs with media agencies and directly with the DSPs, clarification of the PPC's inventories).
  • Geolocation of stores
  • Tracking campaign in public transportation and QR code link to the mobile site
  • Analysis and Monitoring campaigns
  • Monitoring the KPIs

Results

  • An Independent analysts report
  • + 90% of turnover
  • + 32% of click rates
  • + 18% of conversions

Testimonials

«We enjoyed the quick delivery of your analysis and detailed report, your recommendations helped us to make the right decisions»

Distribution of health products

"Thank you to have guided us, transmitted your passion and expertise a complex ecosystem, we learn again with you and we appreciate the independence of your advisory.

Hotel management and tourism

"We thought we were PPCs negociators champions, you have achieved for us substantial savings and a foresight of our suppliers value chain."

Deal of the day website

"Our m-commerce strategy could not be done without you, thank you!

Distribution of Healthcare

"You allowed us, the implementation of a project, at the initiative of our country, and to be the leader of this project, we are convinced of your passion for technologies"

Transport

"You allowed to implement a tender process responding to the need for transparency compliance. Your benchmark and market knowledge allowed a contract optimal both on the qualitative quantitative level. »

Food sector

Customers