Rappel sur la RGPD

Le Règlement général de protection des données personnelles (RGPD) entre en vigueur le 25 mai 2018 dans l’ensemble de l’Union européenne. Il va permettre de renforcer l’arsenal de protection des données personnelles des internautes et instaure de lourdes sanctions pour les entreprises pouvant aller jusqu’à...

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Recap on GDPR

The EU's GDPR becomes enforceable May 25, 2018 and states that user’s data can be used only if that individual gives a company explicit permission. The European Union’s General Data Protection Regulation (GDPR) was put in place to standardize existing laws that call for transparency...

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Mexico hosts the most important online chargeback

Mexican banks registered almost 2.9 million cases of suspected fraud in 2014, totaling around US $480 million among which 48% with credit card. Chargeback: a chargeback is a form of customer protection provided by their issuing banks, which allows cardholders to file a complaint regarding fraudulent...

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Achats programmatiques ? Les annonceurs en plein doute.

Selon un sondage de Dun & Bradstreet, la majorité des professionnels du marketing envisagent d'investir environ 1/4 de leur budget consacré aux dépenses publicitaires dans l'achat d'annonces programmatiques. L’objectif de la publicité programmatique, rappelons-le, est de fournir des messages ciblés. Cependant, certains annonceurs B2B peuvent avoir des...

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What are marketers expecting in 2017 ?

6 Media Digital Advertising trends : 1. Overview Digital advertising spend continues to grow rapidly all over the world. Global advertising spending through automated trading could reach $ 24 billion by 2017, posing a challenge for advertising agencies and advertisers, including risks such as disintermediation and the...

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